It can take a lot of energy to be successful selling in the ever-changing energy markets. From keeping pace with market pricing trends and fundamentals, to staying apprised of changes to infrastructure and technology, it can get overwhelming – especially if you’re managing accounts across regions or a national footprint. How do you keep up with it all – particularly when serving sophisticated organizations that may be looking for more than a fixed price? Having a partner like NRG Strategic Services can help set you up for success and create stronger relationships with your customers.
Who is Strategic Client Services?
NRG’s Strategic Client Services is a team of seasoned energy strategists who live and breathe energy market information, and analyses of it, on a daily basis. They are dedicated to supporting brokers whose customers select managed products like Load Following Block & Index, PowerPortfolio®, and GasPortfolio®, through consultative sessions and regular communications.
Regionally structured, energy strategists specialize in the market fundamentals impacting pricing, the regulatory climate and actions, the market rules and constructs, and trends within their region. They share this data and knowledge to assist you and your customers in planning, building, and executing an energy strategy that meets their budget goals and risk tolerance. You may have met some of these knowledgeable individuals on our quarterly market update webinars, presenting analyses and market fundamentals for the regions we serve.
How can I gain access to Strategic Client Services?
Guide your customers or prospects to our managed products suite and energy strategists will work alongside your team to build a customized strategy and provide ongoing support and market information through consultative sessions and communications.
How can my customers and I benefit from Strategic Client Services?
You will have a team of professionals supporting you and your customers and providing regular market insights to help guide their energy purchases and augment your services. So, you will always be an active part of the process without having to dedicate additional staff to staying apprised of all the market-related details that go into a customer’s buying strategy.
Here’s more about what Strategic Client Services can offer you and your customers:
- Industry expertise and regional knowledge: Our energy strategists have years of experience covering the region(s) they support, giving them an intimate understanding of the dynamics of that region. This expertise allows them to offer you and your customers regional market intelligence tailored to a customer’s service location(s).
- A customized energy strategy: Our strategists work closely with you and/or your clients to identify an energy procurement strategy that meets their budget goals and risk tolerance. They then help execute on that strategy by providing information that can guide purchasing decisions throughout the term of a customer’s contract.
- Energy market monitoring: Our strategists track the market fundamentals that affect electricity and natural gas supply and demand such as weather, the regional generation stack, gas inventory levels, regulations, and geopolitical events. They also monitor historical and futures pricing to help illustrate ideal purchasing opportunities and mitigate the risk of ill-timed purchases.
- Custom reporting: Our strategists provide custom reporting that shows hedged and open positions as well as strategy performance against goals. This information is helpful to energy managers who may need to provide reporting to their leadership team. It’s also used for budgeting purposes and to assist in subsequent energy purchasing decisions.
- Digital support platform: You and your customers will have access to EnergyPortfolio™, a web-based tool that allows you to analyze past and forward market data to determine where buying opportunities exist and to ensure that purchases are made at the appropriate time. There’s even an interactive strategy tool for forward purchase scenarios and price target monitoring.
- Cross-selling opportunities: Let our NRG strategists help you add value to existing customer relationships by introducing and recommending energy programs and services that customers can benefit from including renewables and low-carbon options, demand response and Responsive Economic Dispatch (RED).
NRG’s Strategic Client Services team is a powerful asset for you when it comes to relationships because a satisfied customer is much easier to retain and is more likely to participate in upsell services that will add value to your book.
To learn more about our managed products and the value of working with Strategic Client Services, please reach out to your NRG Account Executive.
And to gain more insight into some of our energy strategists, check out our recent blogs highlighting Andy Vance, Allie Chough and Tom Gibson.
* According to internal CRM data that tracks customer renewals and load served on managed products.
